Facebook announced last month that overly promotional content would be marked down and so less seen in users' news feeds - which I can kinda understand as Facebook wants to minimise spam. What was interesting about the podcast debate was that people had started seeing user polls on Facebook asking them if they felt a certain brand post was too promotional. It's an interesting move to garner people's feedback on brand posts to determine if they are too promotional or not.
IMHO in does raise a couple of interesting points:
- Brands are likely to game the system to get 'users' to not mark down their content
- Does this apply to promoted posts that Facebook makes money from? Or just the ones that brands don't give Facebook money to promote i.e organic posts.
- Isn't the whole point of Facebook becoming an advertising platform to give brands a way to promote their sh*t to people?
- Brands, more than ever, need too make original content for Facebook that entertains, informs or does something people want to see [not just what brands want them to see]